Driven by international competition and the arrival of new market players, digital channels are steadily gaining in importance in the private banking sector. However, to date, no systematic and methodologically transparent analysis of digital functionalities is available for the private banking market in Switzerland and Liechtenstein.

This is why e.foresight, Swisscom's think tank for the banking sector, has launched a study on the topic of the digitization of private banks in these two countries. To ensure high quality standards and broad participation in the study, e.foresight has set up a collaboration with independent research partners, including the ISFB and the Haute école de gestion de Genève (HEG), to draw on their expertise and network. Results are expected in October 2023.

Contact us:

• Simon Rüttimann, Co-Lead Private Banking, e.foresight, Swisscom Banking
• Dr Anjeza Kadilli, Professor HES, Geneva Business School
• Dr Mathias Baitan, General Manager, ISFB

Active for over 30 years in developing skills in banking and finance, ISFB is the center for skills and career development in banking in French-speaking Switzerland.

The ISFB is a not-for-profit trade association representing some 50 Swiss banking and financial institutions.