Intra-company sales force development

Catalog | Retail and Corporate Banking


During this short 4-day training course, offered on an intra-company basis only, financial institution managers will practice their posture and interaction skills to ensure optimal reception quality and communicate with impact. They will develop their negotiating skills and refine their sales strategy in line with their establishment's philosophy. Training can be adapted to the needs and context of the customer.

Key objectives

  1. Develop your ability to conduct structured interviews
  2. Develop your eloquence and commercial presence
  3. Develop your sales strategy and adapt your means of communication to the customer and the context.
  4. Develop your negotiating skills

Target audience

  • Retail and corporate banking advisors


ISFB lecturers have been working in the banking and financial world, or in their respective fields, for many years and are recognized as some of the best experts in our ecosystem in French-speaking Switzerland.

  • 4 non-consecutive days 
  • Face-to-face on ISFB premises, or on member's premises
  • Weekdays, from 8:30 am to 5:00 pm
  • Language: French or English, at member's request

The certificate is made up of 4 modules.

  • M01 - Ensuring quality customer service
  • M02 - Communicating with impact
  • M03 - Develop your negotiating skills
  • M04 - Working on your sales strategy


Depending on needs and location, additional modules may be added, as well as the number of participants.


Please contact us for an initial needs analysis.

Opening of the next session

Dates are determined during the needs analysis, according to your wishes and the availability of our course leaders / specific locations.

Contact us for Intra training