• Certifying Course

Banking Marketing & Distribution - Certificate of Advanced Studies (CAS)

Banking environment, Soft skills / leadership


  • from 2 September 2022
  • 11 days
  • 09:00 - 12:30 & 13:30 - 17:00

Context / Issues

What will tomorrow's bank look like and how can we help build it?

Mastering the aspects related to marketing, distribution and communication is key in an industry that must reinvent itself without sacrificing the traditional strengths and values that have shaped its success.

This course covers the classic topics of marketing and distribution with a focus on digital marketing and other current issues. Emphasis is placed on tactical, practical and strategic angles related to the financial sector.

This CAS HES in Marketing and Distribution of Financial Products and Services is an integral part of the Master of Advanced Studies (MAS) Banking & Finance. Successful candidates can therefore continue their studies with our Master of Advanced Studies (MAS) in Banking & Finance.

  • Duration: 1 semester, i.e. 4 months of classes (Friday and Saturday)
  • Speakers: 16 speakers, all banking experts and senior executives in practice, undisputed leaders in their field.


Challenging yourself, challenging your own certainties, updating your knowledge, discovering unexplored financial activities, arming yourself to build your future, constantly exchanging with confirmed experts, all in a relaxed atmosphere conducive to the acquisition of knowledge directly useful for your daily work: these are the objectives that can be achieved by actively participating in the MAS HES in Banking & Finance of the ISFB.

D. Andrey, Chairman of the Board

In a banking world that is constantly changing and has recently been jostled by new disruptors, it is becoming imperative for organizations and individuals alike to get out of their comfort zone and rethink the way they operate. Faced with this challenge, the wealth of the MAS in Banking & Finance allowed me to acquire all the agility I needed to respond to such a changing environment. Based on a clever mix of the banking world and new technologies, this training provides the expertise and vision that everyone needs to evolve in the world of today and tomorrow.

B. Jolissaint, Branch Manager

The organization, the subjects studied, the exchanges and the quality of the speakers made this training an enriching experience not only from a professional but also from a personal point of view. Also, the topics covered gave me a better understanding of the problems that our field will have to face in the future. Indeed, while it is crucial to keep an open mind and be attentive to the environment around us, the knowledge acquired here will provide a solid basis for reflection when making important decisions.

N. Scuderi, Senior Officer at Mirabaud Group

The skills acquired from the speakers in the ISFB MAS training have given me a better understanding at the strategic level while taking into account the impact of new technologies on the trades. In addition, the management courses clearly showed me that the key is in adaptation, innovation and agility. In addition to my professional qualifications, I will thus be able to make a constructive contribution to the bank's development.

R. Müller, Independent Private Banking Consultant

The promises were kept, both in terms of the quality of the speakers and the material. Bravo and thank you.

E. Beney, LGT BANK

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