ISFB Certificate
Future of Finance

Catalog | Wealth Management


Artificial intelligence, big data, neo-banking, blockchain, cloud: the development of new technologies as well as new industries linked to these technologies has been growing exponentially for a few years. As is often the case with technological revolutions, the effects and consequences on the industry as well as on daily work remain difficult to grasp in a precise manner. Nevertheless, trends are clearly emerging today and confirm the global and horizontal aspect of the coming change. Whether it is about the relationship with the client, the selection and distribution of products and services, the optimization of the portfolio or the strategic redefinition of the bank, digitalization will affect all business lines, creating new opportunities but also challenges and new categories of risks.

This training will allow you to acquire knowledge and understanding of technologies and their applications, but also analytical tools and ways of thinking that will allow you to position your professional activity.

Key objectives

  1. Identify and analyze the present and future impacts of new technologies on the daily work and positioning of the banker
  2. Positioning its business to use new technologies as a lever for personal and collective growth
  3. Identify and manage technological, strategic, ethical and regulatory risks

Target audience

  • Any person active in the banking and financial sector whose activity is impacted by the digital transformation


ISFB lecturers have been working in the banking and financial world, or in their respective fields, for many years and are recognized as some of the best experts in our ecosystem in French-speaking Switzerland.


Program director: Frédéric Ruiz

Product Manager: Larissa Kungudi


  • 6 non-consecutive days 
  • In person at the ISFB premises
  • Weekdays, from 8:30 am to 5:00 pm
  • Language : French

The certificate consists of 11 modules:

Module 1: Fintech ecosystem (CWMA-ISFB-23-1149)

  • The main trends in fintech
  • The main technologies
  • Analysis of 5 years of fintech history
  • Confirmed trends and false starts
  • Issues and Status Report
  • Information sources and technology watch

Module 2: Digital strategy and toolbox

Through the generation of a group mini-project, participants learn to use the following tools

  • Design thinking (empathy map, big idea vignette, priority map)
  • Business model canvas (business model, disvtinctive selling proposition)
  • Minimum Viable Product
  • Pichdeck - presentation of the project

Module 3: Digital communication (CWMA-ISFB-23-2150)

  • Challenges of customer relations today
  • Target audience and persona
  • The tools of digital communication
  • Selection of the tool according to the situation and objectives
  • Case studies

Module 4: Machine learning & Artificial intelligence (CWMA-ISFB-23-1151)

  • Artificial Intelligence (AI) Definition and Definition Domain
  • Examples of Classic CEWs
  • Introduction to deep learning
  • Examples of uses and applications
  • Perspective for AI

Module 5: Blockchain (CWMA-ISFB-23-1152)

  • Constituent elements of the block chain
  • Operation and features
  • Practical uses
  • Extensions of the blockchain
  • Examples of applications: ICO's/ Cryptomonnages
  • Data protection in the blockchain
  • Development paths and potential

Module 6: Cryptoactives (CWMA-ISFB-23-1153)

  • Blockchain or distributed network
  • Crypto-active or digital assets: Regulatory framework
  • Crypto-actives or digital assets: taxonomy and opportunity
  • Pulse of the market: what are institutionals doing?
  • Possible positioning of a bank: opportunities

Module 7: Cybersecurity (CWMA-ISFB-23-1154)

  • Digitalisation and the implications for IT risk management: Cloud, AI, Open Banking.
  • The fundamental principles of information security: integrity, confidentiality and availability.
  • FINMA regulations on technology risk management, cybersecurity, continuity management and protection of customer data.
  • The principles of personal data protection.
  • Cyber security considerations for Cloud Banking in Switzerland.

Module 8: Crowdinvesting (CWMA-ISFB-23-1155)

  • Alternative methods of financing
  • Origin and development of crowdfunding
  • Context in the world and in Switzerland
  • Focus on Crowdlending

Module 9: Data & analytics (CWMA-ISFB-23-1156)

  • Data as a vector of strategic change ("game changer")
  • Data and transformation of the bank's business lines
  • The stages of the transformation into a data-driven company
  • Opportunities and challenges related to artificial intelligence and big data and examples of applications
  • Governance principles and data quality management
  • Regulatory Obligations and Ethical Issues in Data Management

Module 10: Data management (CWMA-ISFB-23-1157)

  • Definition of the scope (field)
  • Data acquisition and collection
  • Filtering, cleaning and calibration
  • KQI - Key quality indicators

Module 11: Innovation Management

  • The forms of innovation
  • Motivations to innovate
  • Innovation generation tools
  • Innovation management tools
  • Collective innovation process
  • Characteristics of the innovative company


CHF 4'950.00 (member price)

CHF 6'190.00 (non-member price)

The member prices apply to all ISFB member institutes and their employees.

This training course can be financed by the FFPC for employees in the banking and finance sector in the canton of Geneva. Please contact your human resources department for details.


Please complete the online application form.

Your registration will then be considered as firm and definitive. 3 weeks before the beginning of the training, you will have access to our ISFB collaborative space, then a few days before the beginning of the training to the specific space reserved for the participants of this training.

The general conditions of the ISFB apply as soon as you validate our offer.

Opening of the next session

Kick-off: September 11, 2024 at 4 p.m.

The next session starts on September 17, 2024 at 08:30.
The full training schedule is available here.

Examination information

Oral exam - December 18, 2024

Examination schedule

Application for registration