CAS Marketing and Communication in Financial Services
Category
Support and transversal functions
Private Banking & Asset Management
Private Banking & Asset Management
Level
Expertise
Format
Hybrid
Duration
12 days
Language
French
Location
Hybrid
Director
Christophe Nicod and Frédéric Ruiz
Manager
Joseph Baud-Grasset
Type
CAS/DAS HES
Description
Prices & Admission
Content
Testimonials
Context
Communication and marketing are essential, regardless of the industry or position in question.
Every member of the company operates within the framework of these two areas and translates them into a strategic approach, concrete actions, and communication—whether directly with stakeholders or with individuals who, in turn, are connected to other stakeholders.
Every member of the company operates within the framework of these two areas and translates them into a strategic approach, concrete actions, and communication—whether directly with stakeholders or with individuals who, in turn, are connected to other stakeholders.
Key objectives
The knowledge and skills acquired through this CAS should enable participants to develop a tactical or strategic understanding of how a bank or financial institution operates, so that they are able to:
participate in exploratory, informational, or analytical discussions;
engage with specialists or review their contributions (presentations, reports, etc.);
make an informed decision that takes various factors into account;
assess the relevance of potential solutions and the current state of existing solutions;
make well-founded proposals;
monitor trends and the direction the topic is taking
participate in exploratory, informational, or analytical discussions;
engage with specialists or review their contributions (presentations, reports, etc.);
make an informed decision that takes various factors into account;
assess the relevance of potential solutions and the current state of existing solutions;
make well-founded proposals;
monitor trends and the direction the topic is taking
Target audience
- Professionals working in customer-facing roles (direct contact with clients)
- Anyone seeking to pursue a career in financial management, which requires a deep understanding of stakeholder relations and the use of specialized, practical tools.
- Anyone seeking to pursue a career in financial management, which requires a deep understanding of stakeholder relations and the use of specialized, practical tools.
Partner
Geneva School of Business Administration, HEG-Geneva
Stakeholders
The speakers selected jointly by ISFB and HEG have been working in banking and finance, or in their respective fields, for many years, and are recognized as some of the best experts in the ISFB ecosystem in French-speaking Switzerland.
Practical information
Please register directly on the website of the Haute Ecole de Gestion Genève - HEG Genève. Registrations are accepted on a first-come, first-served basis.
Price
Training fees: CHF 6,500
Registration fee (extra): CHF 200
Registration fee (extra): CHF 200
Admission requirements
In accordance with the HES-SO regulations on continuing education, the admission requirements for entering a certification program offered by the HES-SO are as follows:
[HES-SO regulations]
Candidates with a tertiary degree A
For example: Bachelor's degree or equivalent as determined by the HES-SO.
Must demonstrate sufficient professional experience in the relevant field.
Applicants with a tertiary B qualification
For example: ES diplomas, federal certificates or diplomas.
Must provide evidence of three years' professional experience in addition to that required for applicants with a tertiary A qualification.
Applicants who do not hold a tertiary qualification
For example: secondary II diploma, CFC, AFP or academic/vocational baccalaureate.
A limited number of candidates may be admitted on the basis of their application if they meet the following conditions:
Provide proof of two years' additional professional experience to that required for holders of a tertiary B qualification, with a minimum of five years' professional experience;
For all certification programs: Demonstrate that you have acquired the necessary scientific or methodological knowledge, for example by having completed a preliminary methodological module.
[HES-SO regulations]
Candidates with a tertiary degree A
For example: Bachelor's degree or equivalent as determined by the HES-SO.
Must demonstrate sufficient professional experience in the relevant field.
Applicants with a tertiary B qualification
For example: ES diplomas, federal certificates or diplomas.
Must provide evidence of three years' professional experience in addition to that required for applicants with a tertiary A qualification.
Applicants who do not hold a tertiary qualification
For example: secondary II diploma, CFC, AFP or academic/vocational baccalaureate.
A limited number of candidates may be admitted on the basis of their application if they meet the following conditions:
Provide proof of two years' additional professional experience to that required for holders of a tertiary B qualification, with a minimum of five years' professional experience;
For all certification programs: Demonstrate that you have acquired the necessary scientific or methodological knowledge, for example by having completed a preliminary methodological module.
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Format: In-person
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Digital marketing tools
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Design thinking
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Duration: 4h00
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Crisis Communication
Duration: 4h00
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Duration: 4h00
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Internal Communication
Duration: 4h00
Format: In-person
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Event Communication
Duration: 4h00
Format: In-person
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Format: In-person
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Consumer behavior
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Product Management
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Format: In-person
CAS-MCSF20
Customer Experience Management
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Format: In-person
CAS-MCSF21
Efficiency in distribution
Duration: 4h00
Format: In-person
CAS-MCSF22
Networking
Duration: 4h00
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Customer Relationship Management
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Marketing & Intercultural and Generational Diversity
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Format: In-person
CAS-MCSF3
Target Markets and Segmentation
Duration: 4h00
Format: In-person
CAS-MCSF4
Market and Competitive Analysis
Duration: 4h00
Format: In-person
CAS-MCSF5
Prices and Rates
Duration: 4h00
Format: In-person
CAS-MCSF6
Physical and digital channels
Duration: 4h00
Format: In-person
CAS-MCSF7
Digital Marketing Strategies
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Format: In-person
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Two major players in continuing education join forces to offer banking programs
Prof. Andrea Baranzini - Director HEG-Genève and Dr Mathias Baitan - General Manager ISFB
"Geneva, September 28, 2023 – The Geneva School of Business Administration (HEG-Genève) and the Institut Supérieur de Formation Bancaire (ISFB) are combining their expertise to offer a center of excellence in the field of continuing education for banking professionals. This partnership will provide banking professionals with an expanded range of continuing education opportunities starting in the first quarter of 2024.
Read the interview
Information
A question about this service? Our manager is at your disposal
Category
Support and transversal functions
Private Banking & Asset Management
Private Banking & Asset Management
Level
Expertise
Format
Hybrid
Duration
12 days
Language
French
Location
Hybrid
Director
Christophe Nicod and Frédéric Ruiz
Manager
Joseph Baud-Grasset
Type
CAS/DAS HES
Information
A question about this service? Our manager is at your disposal
Registration
Registration via the website is not possible. Please contact the Product Manager mentioned above.
