Catalog Continuing education CAS Marketing and Communication in Financial Services

CAS Marketing and Communication in Financial Services

Context

Communication and marketing are essential, whatever the industry or position under consideration.
Each member of the company evolves within the framework of these two vectors and transforms them into posture, concrete actions and communication, directly with stakeholders or with people in turn in contact with other stakeholders.

Key objectives

The knowledge and skills acquired in this CAS should enable the participant to acquire a tactical or strategic vision of the workings of a bank or financial institution, so as to be able to:
- take part in an exploratory, informative or analytical discussion;
- exchange views with specialists or take note of their inputs (presentations, reports, etc.);
- make a well-founded decision, taking different parameters into account;
- evaluate the relevance of potential solutions and the state of the art of existing solutions;
- make justified proposals;
- monitor trends and the direction in which the theme is moving.

Target audience

- People working in the front-office sector (direct contact with customers)
- Anyone wishing to take on a management role in the financial sector, requiring a thorough understanding and practical tools for dealing with stakeholders.

Stakeholders

The speakers selected jointly by ISFB and HEG have been working in banking and finance, or in their respective fields, for many years, and are recognized as some of the best experts in the ISFB ecosystem in French-speaking Switzerland.

Reviews

Written exam. CAS in Marketing and Communication in Financial Services. 12 ECTS credits.

Admission requirements

Holders of a Bachelor's degree or a qualification deemed equivalent by the Program Management. Holders of the ISFB Private Banking Certificate or the ISFB Retail & Corporate Banking Certificate may be admitted on an equivalent basis, subject to acceptance by the Program Management.

You can also complete the information request form on this page. We will then contact you to answer any questions you may have about this course.

Two major players in continuing education join forces to offer banking programs

Prof. Andrea Baranzini - Director HEG-Genève and Dr Mathias Baitan - General Manager ISFB

"Geneva, September 28, 2023 – The Geneva School of Business Administration (HEG-Genève) and the Institut Supérieur de Formation Bancaire (ISFB) are combining their expertise to offer a center of excellence in the field of continuing education for banking professionals. This partnership will provide banking professionals with an expanded range of continuing education opportunities starting in the first quarter of 2024.

Read the interview