ISFB Insight Online
The latest news on skills development in the banking and financial ecosystem in French-speaking Switzerland.
FEATURED
Banking Skills: The Silent Transformation
Initial findings from the ISFB Observatory show that stable employment figures mask a shift in job roles and skills, driven by AI, sustainability, and changing career paths.
Estate Planning: Several Rules Are Changing Simultaneously
AVS 21, the 13th pension payment, Pillar 3a contributions, the elimination of the rental value deduction, and individual taxation: several changes will influence clients’ financial planning decisions in the coming years. Albert Gallegos, Program Director of the ISFB Certificate in Wealth Planning, discusses the implications of these changes for financial advisors and the skills now expected of them.
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ISFB Insight Print: The magazine for skills development in the banking and financial ecosystem of French-speaking Switzerland
The quarterly print publication features analyses, interviews, and opinion pieces on trends in the banking and finance industries.
The quarterly publication is distributed free of charge to ISFB member institutions, which may make it available to their staff, clients, or partners—particularly in their reception areas, lounges, waiting rooms, or reception areas.
Individuals can also receive the magazine as part of their ISFB Hub membership.
Since January 2023, ISFB Insight Online has primarily been an online publication. Articles, interviews, opinion pieces, newsletters, and social media posts keep pace with current events, industry trends, and ideas circulating in the French-speaking Swiss financial community. It’s all about immediacy: delivering information quickly, picking up on signals, sparking reactions, and gauging what captures attention. ISFB Insight Print operates on a different timeline. Print curates, compiles, and slows things down. It gives certain texts greater longevity, more space to certain voices, and greater weight to reflections that deserve to be preserved, reread, and shared. Digital media drives the momentum; print preserves the record. Between these two formats, different timeframes intersect. Some content remains available exclusively online to maintain its direct link to current events and extend the reading experience. Other articles, written by members for members, find their place solely in the print edition. ISFB Insight thus bridges the gap between the rapid circulation of ideas and the more enduring preservation of contributions.
Mathias Baitan, General Manager
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EDITOR'S CHOICE
From Adoption to Embedding Generative AI in the Workplace: A Dialogue Between Educational Sciences and Psychology – Chapter 1
Generative AI has made its way into the workplace before organizations have had time to establish guidelines for its use. In this article, Joseph Baud-Grasset and Stéphane Bonzon share their perspectives to distinguish between adoption and appropriation, and to emphasize that the professional use of AI requires discernment, collective learning, and responsibility.
ISFB Observatory: Call for Papers
As part of its mission, the ISFB Observatory hereby invites contributions to the ISFB ecosystem. Under its editorial and scientific guidance, the aim is to enrich the perspectives brought to bear through specialized, analytical, and field-based contributions.
C-LEVEL INTERVIEWS
Understanding, deciding, communicating: Interview with Camille Vial, Managing Partner and CEO of Mirabaud & Cie SA
As the heir to a long banking tradition and a member of the seventh generation of the founding family, Camille Vial has served as the bank’s chair in Switzerland since 2019, making her the first woman to hold this position at the institution.
Running a bank means wanting to build something for the long term. Interview with Kim-Andrée Potvin, CEO of Bonhôte Bank.
From internal audit to senior management, Kim-Andrée Potvin has built a career deeply rooted in an understanding of how the banking industry works. Having become CEO of Banque Bonhôte in early 2025, she shares in this interview her career path, her vision of the role of a leader, and her perspective on the key skills required in the banking sector.
Interview with Hervé Broch, Chief Executive Officer at Banque Raiffeisen Région Genève Rhône
Continuing Education
Investing in talent to …
Well-trained executives for a solid future: interview with Nicolas Krügel, CEO of BCGE
Continuing Education
Well-trained managers for …
INTERVIEWS WITH HUMAN RESOURCES
AZQORE joins ISFB: a strategic choice for skills development
This partnership is part of a structured approach to certification, continuing education, and talent development, closely aligned with the challenges facing the banking sector.
Interview with Marina Bianchi Galanti: "Investing in skills is a key challenge for the banking sector".
The Institute
Interview with Marina Bianchi Galanti: “Investing …
Banking professions put to the test of digital skills
Digitalization has transformed the banking landscape, accelerating automation and redefining job roles. While Switzerland is facing a growing shortage of IT professionals, the real challenge for banks goes beyond simply recruiting IT experts.
AI and skills development in banking: what premises?
Career development
Generative AI: What Research Already Says About the Work
Generative AI promises to save time. But what impact does it actually have on work, motivation, autonomy, and professional judgment? In a publication by the ISFB Observatory of Banking and Financial Skills, Stéphane Bonzon, a psychologist at ISFB, analyzes what early research has already revealed.
In the age of AI, the financial sector needs well-trained specialists more than ever
Artificial intelligence is already transforming the finance industry. But it does not make technical expertise any less important, nor does it relegate people to a secondary role. On the contrary: the more widespread access to information becomes, the more value shifts toward those who can combine a mastery of the fundamentals with sound judgment, strong interpersonal skills, and the ability to learn continuously.
Blockchain, fintech, and crypto-assets: developing new skills to understand the ongoing transformations
Given the rapid evolution of financial technologies, mastering the fundamentals of blockchain, fintech, and crypto-assets is becoming a key priority for professionals in the banking sector. These fields, often perceived as technical, actually reflect broader transformations in business models, infrastructure, and usage patterns.
Continuing education: a practical way to boost employability
In a rapidly changing world of work, continuing education is no longer just a perk. It has become a key driver of employability. Of course, continuing education helps keep one’s knowledge up to date. But its role goes beyond that. Continuing education helps secure career paths, supports career development, and strengthens the ability to adapt to changes in the labor market. In other words, it’s not just about learning more. It helps you stay relevant in your profession over the long term.
Skills for career development in banking and finance
The banking and financial sector in French-speaking Switzerland, particularly in Geneva, is a key pillar of the regional economy. According to the 2025 Banking Barometer published by the Swiss Bankers Association (SBA), the banking workforce has continued to grow. For 2025, the State Secretariat for Economic Affairs (SECO) forecasts a slight recovery in economic growth to 1.3%, driven by solid domestic demand and the recent decline in the Swiss franc—but given the current situation, these forecasts are highly uncertain.
6 key steps for finding a job
Careers – Recruitment 6 Key Steps for a Job Search
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