ISFB Insight Online
The latest news on skills development in the banking and financial ecosystem in French-speaking Switzerland.
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When Machines Take on a Voice
Artificial intelligence is becoming part of the banking industry’s vocabulary. It is shifting certain tasks, making the fundamentals more visible, and requiring rapid training efforts. The question remains: how can we use it without losing what gives the profession its value—understanding, judgment, decision-making, maintaining a focus on relationships, and not confusing convenience with competence?
At the heart of the Crédit Agricole Group: Fabrice Bouffet’s journey to the Executive Management of CA next bank in Switzerland
In this new interview from the C-Levels series published on ISFB Insight, Fabrice Bouffet, CEO of CA next bank, reflects on his career path as a leader, which has been shaped by hands-on experience, a variety of roles, mobility, and taking on leadership responsibilities in a different banking environment.
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ISFB Insight Print: The magazine for skills development in the banking and financial ecosystem of French-speaking Switzerland
The quarterly print publication features analyses, interviews, and opinion pieces on trends in the banking and finance industries.
The quarterly publication is distributed free of charge to ISFB member institutions, which may make it available to their staff, clients, or partners—particularly in their reception areas, lounges, waiting rooms, or reception areas.
Individuals can also receive the magazine as part of their ISFB Hub membership.
Since January 2023, ISFB Insight Online has primarily been an online publication. Articles, interviews, opinion pieces, newsletters, and social media posts keep pace with current events, industry trends, and ideas circulating in the French-speaking Swiss financial community. It’s all about immediacy: delivering information quickly, picking up on signals, sparking reactions, and gauging what captures attention. ISFB Insight Print operates on a different timeline. Print curates, compiles, and slows things down. It gives certain texts greater longevity, more space to certain voices, and greater weight to reflections that deserve to be preserved, reread, and shared. Digital media drives the momentum; print preserves the record. Between these two formats, different timeframes intersect. Some content remains available exclusively online to maintain its direct link to current events and extend the reading experience. Other articles, written by members for members, find their place solely in the print edition. ISFB Insight thus bridges the gap between the rapid circulation of ideas and the more enduring preservation of contributions.
Mathias Baitan, General Manager
